The market for Urban Decay Naked dupes is big business. These days you can barely move for neutral eyeshadow palettes and to be perfectly honest, I am more than happy about that! I’m all about the neutrals, and yes I have Naked 1, Naked 3 and Naked Basics 1 and 2.

I’ve seen the brand W7 around the internets and was intrigued to how it would stack up amongst the rest. I have the Naked Nudes Eyeshadow Palette* which I originally thought would be a dupe for the UD Naked Basics palette as it looks fairly matte.

It’s not quite a dupe though as all of the shades have a bit of shimmer to them. The eyeshadows are all extremely soft and buttery. They do produce a bit of fallout but as they’re pale it’s not a huge problem to have to sweep the fallout away. They are very easy to blend and are obviously very wearable.

They are not the most pigmented of eyeshadows but can be built. The cooler toned brown which is second from the left is probably the weakest one and is harder to build to a truer shade than the rest, but the other three create a nice complete look together. On my arm swatch you can barely see the furthest right shade, but it’s very close to my skintone so I actually really like it for evening out the colours on my eyelids.

Because it is missing the darker tones that are present in the UD Naked Basics, this palette is not the most versatile of options, but it does offer a solid daytime look. It’s a good, dinky palette to keep in your handbag or desk drawer at work for touch ups.

I was sent this by Direct Cosmetics who carry a range of beauty brands at reduced prices, including Urban Decay, L’Oreal and Stila. The W7 Naked Nudes Eyeshadow Palette retails at £9.95 which to be honest, is a bit overpriced, but is available on Direct Cosmetics for £2.50.